FROM POST TO HIRES… !! Social media’s role in modern e-recruitment
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Recruitment is the process of
finding, identifying, attracting, interviewing, hiring, and onboarding
qualified candidates for a job position in an organization.
It involves for the entire hiring
process of identifying job requirements, attracting potential candidates, reviewing
applications, conducting interviews and selecting the most qualified candidates
for the role.
Recruitment is a key part of
human resources (HR) management, and it is a crucial step in making an
appropriate workforce. The effective recruitment process makes the organization
more attractive to employees, which strongly impacts the company's bottom line.
As per Edwin B. Flippo, Recruitment is the procedure of searching for potential employees and stimulating and motivating them to apply for jobs in an organization
Facebook: It is a social networking site that allows users to connect with others, share content, and engage in conversations. Also, making social pages, message groups that can gather groups of people that have same intention. As per the stats, nearly 3.7 billion users from all over the world have linked with Facebook. The recruitment process can be done via facebook vis one or a few methods bellow
o
Facebook job posting
o
Sponsored ads
o
Facebook groups
o
Engaging content
o
Networking and referrals
o
Live video or Q&A sessions
o
Messenger bot for recruitment
o
Employee spotlight
o
Stories and reels
o Retargeting adds
Blog: Frequently updated web page that can be used for personal contents that can be published for open source. It has the facility for readers to leave their comments for the particular article. This also can be used for recruitment posting the advertisements and grab the interesting candidates’ attention.
Google: It is the most popular global technology company specialized in internet related services. It owns many web based products that link the global network.
Google supports recruitment via
o
Google for ads
o
Google hire
o
Google workspace
o
Google clout AI
o People analytics
· LinkedIn: This is also a social media forum designed for professionals that can make network with colleagues, Find jobs, Research and development, Showcase own expertise , organize events and create contents. It easily gather the people who are in same field and it support to make the recruitment easier focusing on exact group of candidates who are willing in particular job or field.
· Instagram : This is also a social media network plays as Facebook and currently nearly around 2.1 billions of users have been sticked with this network. It can be used for recruitment easily by sharing the job posts targeting large numbers of candidates all around the world
· Tik-Tok: This is a most popular social media application that allow uses create content video, edit and share under featured options. This is popular among the young generation and group of people can be engaged to a attractive content profiles.
· WhatsApp: This is a leading free cross platform messaging application that users can build social groups adding more people via invite links and collection candidates contact information. This is also a fast network that instantly communicates messages among the people. It can be used for the recruitment process by sharing job advertisements among the users.
Conclusion
E-recruitment via social media has become a fast and more effective
way of modern recruitment, offering broader opportunities to reach the
candidates spread all over the world who are in targeted pool of candidates. It
gives advantages in cost reduction, time saving, and overall recruitment effectiveness.
References
Bondarouk, T., & Ruël, H. (2009). Electronic human
resource management: Challenges in the digital era. The International Journal
of Human Resource Management, 20(3), 505-514.
Melanthiou, Y., Pavlou, F., & Constantinou, E. (2015).
The use of social network sites as an e-recruitment tool. Journal of
Transnational Management, 20(1), 31-49.
Smith, W. P., & Kidder, D. L. (2010). You’ve been
tagged! (Then again, maybe not): Employers and Facebook. Business Horizons,
53(5), 491-499.
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